Where to Sell Your Candles: A Simple Guide for Makers

Hey maker — you've done something amazing. You've created a candle (or a whole line of them!) that looks and smells like joy in a jar. Now comes the next big question: Where should you sell it?

Whether you're just getting started or already making batches by the dozen, figuring out the best sales path for your candles can feel like a job in itself. The good news? You don’t have to do it all at once — just pick the path that fits where you are right now. Here's a simple guide to help you find your fit.

Option 1: Sell Online

Selling online is a great way to grow from anywhere and reach buyers beyond your neighborhood. With low overhead and tons of flexibility, this is often the first stop for candle makers looking to test the waters.

• Etsy is ideal for handmade goods. It’s easy to set up, has a built-in customer base, and helps new makers get discovered fast.
• Social media shops (like Instagram, Facebook, and TikTok) let you turn your posts into purchases. If you're already sharing your process or products, this is a natural next step.
• Your own website through platforms like Shopify or Squarespace gives you full control over your brand, pricing, and customer experience. Perfect for building a long-term business.

💡 Tip: Great photos and clear, inviting descriptions go a long way online.

Best for: Makers who want to grow their audience and sell from home.

Option 2: Sell In Person

There's something special about letting customers smell your candles in real life and see your passion up close. In-person selling is all about connection and feedback.

• Farmers markets are a relaxed way to start. They're friendly, local, and great for testing new scents.
• Craft fairs and pop-ups attract shoppers looking for unique gifts—especially during the holidays.
• Community events like school fundraisers or maker markets can be low-cost and high-traffic.

💡 Tip: Keep your setup simple, offer samples, and bring your bestsellers to draw people in.

Best for: Makers who love meeting customers and getting real-time feedback.

Option 3: Sell Through Shops

If you're ready to scale and want more consistent orders, wholesaling your candles to stores might be the next step.

• Local gift shops often love to feature small, local brands—especially when your candles look retail-ready.
• Boutiques and spas want candles that match their aesthetic. A polished, cohesive product line stands out.
• Online wholesale platforms like Faire connect you with retailers across the country looking for products like yours.

💡 Tip: Your candles should be “shelf-ready” with professional labels, clear pricing, and consistent quality.

Best for: Established makers ready to produce in volume and grow through partnerships.

Choose What Fits You

• Just starting out? Try Etsy or your local market.
• Building momentum? Launch a website or start talking to shops.
• Ready to scale? Prep for wholesale and go bigger.

There’s no perfect path — just the right next step for you.

And wherever you are in your candle journey, we’re here with you. From clean ingredients to helpful resources like this one, we’re proud to be part of your process.

Keep creating. Keep growing. You’ve got this. 🕯️