Cold throw in candles refers to how a candle smells before it is lit. It's better to have a strong cold throw to make that first impression to the potential customer. Hot throw is how a candle smells when it is lit. A good hot throw means the scent will fill the space with your favorite scent.

Cure time is how long your candles sits after the wax has been poured and before it is lit. Depending on the wax, it is recommended to cure your candles before using them. This will increase your cold and hot throw and help with any wicking issues.